Our team comes from the consumer packaged goods (CPG) branding and packaging industry and with over 10 years of experience on both client & agency sides. Marketing is in our DNA. Many companies are looking for visibility of their brands or their competitors in context of the retail environment, but do not have the time or the resources to complete store audits in-house as often as they would like. Further, there are many stores that are not available in other parts of the US or in other countries. With the ever changing market landscape where branding needs to work hard not only at shelf, but online against global products as well, we are here to provide a deep dive into what's happening in Toronto and Newport Beach with flexibility to travel to additional locations. Let us do the heavy lifting and provide you with the key insights you need, so you have the latest info to present back to senior leadership or your clients. All of our audits are customized based on your desired requirements and the scope we outline together.

 ONLINE & IN-STORE audit EXAMPLES:

Packaging / Brand Audit - Assesses strength of branding at shelf against the competition & private label

Category Audits - Reviews new entrants, innovative formats and category trends

Claim Audit - Outlines category vernacular, color conventions, popular health claims, mentor brands

Store Layout / Aisle Configuration Audit - Describes store structure, aisle groupings and flanker products

In-Store Signage Audit - Gauges the style and organization of various year-round, seasonal and promotional signage

Pricing & Sale Audit - Overview on pricing placement and communication strategy

Online Assessment - Analyzes e-commerce performance and provides golden standard insight

Have something else in mind? Just reach out and I'd be happy to discuss!

STORE COVERAGE: