Halloween is a really fun time of year to take a trip down the candy & snack aisles, where many new packages and products are on display.

There is debate in the CPG world as to whether holiday packaging is a worthwhile strategy. According to Seasonal Product Packaging: Is It Really Worth It? | Infographic by Grimes Packaging Service, well-executed holiday packaging can reap financial benefits for the manufacturer, but they recommend stretching the theme cover a season instead to extend shelf life and reduce the risk of unusable inventory once the holiday is over. Hence the huge insurgence of Pumpkin Spice & Caramel Apple offerings we see during the fall season.

However, in the article Halloween Spending Statistics, Facts and Trends by Kimberley Amadeo outlines that Halloween is a much more affordable holiday than Thanksgiving or Christmas, which makes it easier for consumers to participate. In fact, for 2018 the National Retail Association projects that “around 95 percent of Americans will buy candy, spending $2.6 billion”.

All that being said, let’s have a look at 5 brands who have decided to go for it and own the Halloween theme on their packs.

1. M&M’s (Hershey Chocolate)

M&M’s never disappoint by constantly delivering fresh Halloween seasonal packaging with fun flavor names and featuring the ‘spokescandies’ we all know and love (click to scroll through images).